Cerruti 1881 – The Design Factory
Worked in the years 1964 to 1970 already Giorgio Armani, who would found his own fashion label in 1974, as a designer for Cerruti. 1970 Nino Cerruti in Paris sent female and male models on the same catwalk to showcase his women’s and men’s collections simultaneously. Cerruti, the company grew steadily: the product lines were extended, the portfolio has been widened, it was followed by international expansion. The first perfume, the men’s fragrance Nino Cerruti (discontinued), was presented in 1979. The first women’s perfume, Nino Cerruti pour femme (set), followed 1987th In addition to the main line brand Cerruti Cerruti 1881 1981, the sporty Sport launched (discontinued in 2002), 1986 was added to the youthful secondary line for Men Cerruti Brothers (adjusted 2000), (discontinued in 2000) 1995 Collection Cerruti Women’s second club. From the mid-1990s brought Cerruti for women’s fashion designer more than the Americans Narciso Rodriguez (1996-1997) and Peter Spelopoulos (1997-2002) (discontinued in 2002) on board and presented the newly launched Cerruti Arte couture collection. From 1988 to 2001 produced the women’s fashion manufacturer Kemper from Krefeld, a former Escada daughter in Paris by Nino Cerruti created Cerruti-Fashion under license, was the Captain Collection created in-house of Cerruti’s Italian menswear manufacturer Hitman. Kemper also ran the six German stores Cerruti, who after losing the license in 2001, Louis Féraud boutiques converted.
